The work, and the why behind it.

BakaroArt

In-house · Our own product · Object + tool

A photograph, made of light — our own product, designed and built A to Z.

The full process run on ourselves: the market need, customer journey, and design psychology behind a custom photo lamp — plus the live Studio app we built to turn any photo into a print-ready model.

• Market & behavioral analysis
• Customer journey
• Product design
• Studio web app

Anvil

01 · Direct-to-consumer product · Tangible product

Selling a tangible product without the race to the bottom

A small-batch coffee roaster competing against grocery-shelf prices and Amazon. A shop that sells the craft instead of the gram, a subscription that builds recurring revenue, and an agent that plays expert barista so nobody buys the wrong bag and walks away disappointed.

• Brand & packaging
• Shop & subscription
• Roast-finder agent

Plume

02 · Generative content tool · Creative tool

On-brand content, generated in minutes — not gimmicks

A generative studio for small businesses that can't afford a content team: type one idea and it produces a week of social posts — captions and graphics — locked to your brand. The hard part was never the generation; it was trust and control.

• AI product design
• Brand system
• Generative UX

Verra

03 · Multi-location clinic · Service

Booking and intake for a clinic, without the front-desk bottleneck

A booking and intake experience for a multi-location dental clinic that treats scheduling like checkout — three taps from open to booked — and an agent that handles intake, insurance questions, and pain triage so the front desk isn't the bottleneck the whole business waits on.

• Customer journey mapping
• Booking platform
• Intake & triage agent

Lull

04 · Real-time wellness app · Wellness app

A calm coach that reads the day, not your screen

A desktop app for knowledge workers that senses rising stress from voice, typing, and calendar load — on-device — and offers a timely nudge to reset. Personal and private by default, with opt-in anonymized trends a team can learn from.

• Behavioral analysis
• AI product design
• Multi-surface app

Cargo

05 · Multi-sided platform · Platform

A two-sided marketplace run by a team of agents

A wholesale marketplace where independent makers sell to retail buyers. The hard part was never the storefront — it's the operations. We designed the two-sided product and the multi-agent system that runs the back office, so a five-person team can operate at marketplace scale.

• Market & journey strategy
• Marketplace product design
• Multi-agent operations