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Everything a customer sees and touches in your product or website — buttons, menus, forms, screens. Good UI makes the next step obvious. Our UI/UX service →

How using your product or site actually feels end to end: how fast it is, how easily people get what they came for, how they remember it after. UI is the cockpit; UX is the whole flight.

The complete path a person travels with your business — from never having heard of you, through discovery and purchase, to becoming a regular. Mapping it shows exactly where you lose people. Our journey mapping service →

Any moment a customer meets your business — an ad, a search result, the website, a receipt, a reminder text. Trust is won or lost at each one; the goal is for all of them to feel like a single business. Our touchpoint design service →

A portrait of one of your key customer types, defined by what motivates and worries them — not just age and location. Useful only when built from evidence; harmful when invented in a meeting. Our behavioral analysis service →

A structured look at your competitors, their pricing and positioning, and what their customers love and hate — used to find the defensible gap you can own instead of competing on price. Our market analysis service →

The study of how people really make decisions — emotionally and with mental shortcuts — versus the rational way economics once assumed. The science behind anchoring, loss aversion, and most things that make marketing work.

Several AI agents working together, each on a piece of a larger job, coordinated toward one outcome. We use one to do market and behavioral research in days instead of weeks — and build them into client businesses to run multi-step work. How we deploy them →

The percentage of visitors who do the thing your site exists for — book, call, buy, sign up. The single most useful number for judging whether a website is working.

The button or link asking the visitor to act: 'Book now', 'Get a quote'. Each screen should have one clear primary CTA — more than that and they compete.

A kit of reusable components, colors, and rules so everything your business ships looks consistent — without a designer approving every screen. Our design systems service →

Named design decisions — 'brand orange', 'card radius' — stored once and reused everywhere, so changing one value updates the whole product.

A deliberately rough sketch of a screen showing structure without visual polish. Used early, when changing direction is cheap.

A clickable fake of your product, used to test a flow with real people before paying to build it. The cheapest mistakes are the ones caught here.

Watching real people attempt real tasks in your product, saying their thoughts aloud. Five users typically expose most major problems.

How content is organized and named so people find things — your menu structure, page hierarchy, and labels. Most 'our customers can't find it' problems live here.

A site that adapts its layout to any screen size. Over half of SMB website traffic is on phones; design that ignores this loses by default.

Designing so people with disabilities — visual, motor, cognitive — can use your site. Measured against the WCAG standard; 'AA' is the level to ask for in any contract.

Google's three measurements of page experience: loading speed (LCP), responsiveness (INP), and visual stability (CLS). They influence rankings and you can test yours free at PageSpeed Insights.

How long until the main content of a page is visible. Under 2.5 seconds is Google's bar; under 1.5 is what we build to.

Making your site easy for search engines to understand and worth ranking: relevant content, descriptive titles, fast pages, and links from sites people trust. A practice, not a one-time fee.

Machine-readable labels in your site's code telling search engines what things are — your business, prices, FAQs — making you eligible for rich results in search.

A page built for one audience and one action, usually where an ad or campaign sends people. Sending ad traffic to your homepage instead is the most common paid-marketing leak.

Showing two versions of a page to different visitors and measuring which converts better. Requires enough traffic to be meaningful — below ~1,000 visits a month, fix obvious problems instead.

Software that can read, write, and follow instructions well enough to complete a job — book the appointment, prepare the quote — not just answer a question. The difference from a chatbot is completion. Our AI agents service →

The technology underneath modern AI tools — software trained on enormous amounts of text until it can read and write fluently. Agents are LLMs given a job, knowledge, and limits.

The instructions given to an AI system. In a business agent, the prompt encodes your services, voice, and rules — it's written, tested, and maintained like any other business asset.

A technique where the AI looks up answers in your real documents — price lists, policies — before responding, instead of relying on memory. It's how agents stay accurate about your business.

Hard limits on what an AI agent may say or do: topics it must refuse, prices it can only quote from your list, moments it must hand off to a human. Never deploy an agent without them.

An automation pattern where a person approves the important steps — the agent drafts the quote, you send it. The right default for anything involving money or commitments.

Connecting tools and AI so repetitive multi-step work — quotes, follow-ups, data entry — happens without a person typing it. Measured in hours saved per week. Our automation service →