What a website redesign actually costs in 2026

Ask five agencies what a website costs and you'll get four 'it depends' and a discovery call invitation. Here are actual numbers. In the current US market, a professionally designed and built small-business website runs $10,000–30,000 as a project. Mobile apps and SaaS products run $20,000–80,000. Subscription studios charge roughly $5,000–12,500 per month. Below about $7,000, you're usually buying a template with your logo on it — which is sometimes exactly the right purchase, and an honest vendor will tell you when.

What actually drives the price

• ✦Number of genuinely different page layouts — not total pages. Fifty pages on four layouts is cheaper than twelve pages on twelve.
• ✦Content: if copy and photography must be created rather than reused, that's real work that's either priced in or painfully missing at launch.
• ✦Integrations: booking systems, payment, CRM connections. Each is a small project wearing a checkbox costume.
• ✦Who shows up: senior people cost more per hour and dramatically less per outcome. Ask who will actually do the work.

When you shouldn't redesign

A redesign is the wrong purchase in three common situations. If your site looks fine but nobody finds it, you have a search and content problem — a redesign resets your SEO and often makes it worse. If visitors come but don't convert, you may need conversion fixes on two or three pages, not a new site. And if the business itself is changing direction, redesigning before the dust settles means paying twice.

Questions that expose a weak vendor

• ✦'What will the site score on Core Web Vitals?' — if they can't answer with numbers, performance wasn't part of the plan.
• ✦'Who owns everything at the end?' — the only acceptable answer is you: domain, code, accounts, files.
• ✦'What happens in week one after launch?' — good vendors measure and report; weak ones disappear.
• ✦'Show me a launch report from a past project.' — proof they track outcomes, not just deliverables.

Our own answer, for calibration: fixed-scope website projects start at $7,500 and take three to four weeks, with the price agreed before work starts and a measured launch report at the end. If your situation is one of the three above where a redesign is wrong, we'll say so on the first call — it's cheaper for both of us.