Insights
The numbers behind the work, the psychology behind the design, and plain answers. RSS →
Research5 min
Secret-shopper research on law firms, call data from home services, and a study on lead response time all point to the same leak: the enquiry that arrives and is never answered. What to measure first.
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Buying design6 min
Survey data from Clutch, Gartner Digital Markets and TrustRadius on what small businesses buy, who they buy from, why they regret it, and the one thing they ask vendors for most: the price, up front.
AI for SMBs6 min
Owners say they use AI. The Census Bureau measures fewer than one in five small firms actually using it to produce anything. The gap between trying a tool and embedding one is where the work is.
Local market6 min
How many businesses there are in King County and on the Eastside, which sectors they are in, which are growing, and what local agencies publish about their prices. Census, state and city sources, linked.
Buying design4 min
Since 1 October 2025, Washington charges retail sales tax on custom website work, advertising services, IT consulting and training, and live courses. What is covered, what is not, and why our prices say plus tax.
Launching7 min
A record 5.6 million US business applications in 2025. Most new products gone within two years. The post-mortems agree on why: money spent on growth before anyone had proved people would pay. What to do instead.
Buying design5 min
Choice overload, anchoring and buyer regret are well-studied. They explain why a page of twelve prices sells less than three clear offers with their exclusions written down, and why we changed ours.
Design psychology7 min
Visitors judge your site in a blink and decide with feelings they rationalize later. The principles behind that — anchoring, cognitive load, color in context, the peak-end rule — and how to use them honestly.
Real market ranges for SMB website projects, what actually drives the price up, and the three situations where you shouldn't redesign at all.
AI for SMBs8 min
What an AI agent actually is, what one can and can't do for a small business in 2026, real cost ranges, and how to start without betting the company.