Insights

What we'd tell you on the first call, written down.

Real numbers, the psychology behind the work, and honest answers — the opposite of agency content marketing. RSS →

Design psychology

The psychology your website is ignoring

Visitors judge your site in a blink and decide with feelings they rationalize later. The principles behind that — anchoring, cognitive load, color in context, the peak-end rule — and how to use them honestly.

7 min

Buying design

What a website redesign actually costs in 2026

Real market ranges for SMB website projects, what actually drives the price up, and the three situations where you shouldn't redesign at all.

6 min

AI for SMBs

AI agents for small business, in plain language

What an AI agent actually is, what one can and can't do for a small business in 2026, real cost ranges, and how to start without betting the company.

8 min